Most of the following letter (the title "No doubt..." was added by the paper) was published in the June 30, 1998 edition of The Sun-Herald on page B2:

No doubt about it, slogans can backfire


Two days in a row contributors to The Sun-Herald seem to have originated from the historically challenged.
First, M.W. Morgan in his letter to the editor of 21 June, asserted that "Even today the right of a state to secede has never been tested in a court of law."
In Texas v. White, 74 U.S. 700 (1868), the Supreme Court held that: "The Constitution, in all its provisions, looks to an indestructible Union composed of indestructible States."
and
"Considered therefore as transactions under the Constitution, the ordinance of secession, adopted by the convention and ratified by a majority of the citizens of Texas, and all the acts of her legislature intended to give effect to that ordinance, were absolutely null. They were utterly without operation in law." (For more information see http://supct.law.cornell.edu/supct/cases/historic.htm).
In the 22 June edition, Alan Ehrenhalt in the article entitled "Slogans backfire as often as they work", in trying to poke fun at New Jersey's marketing slogan, sniffed, "Cynics might call this retread marketing, pointed at the past rather than the future - almost as if Illinois started using ‘Lincoln Was Still Born Here'.."
But of course, Lincoln was born in Kentucky.
True to the article's title, slogans can backfire - even made-up ones.
Maybe Mr. Ehrenhalt should try some retread journalism - that is, history.
Richard H. Bouchard

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